Follow the White Rabbit

> The Beginning

In 2018-2019, Phoenix's West Coast Swing scene had stalled. Younger dancers craved modern music and fresh energy, but established venues weren't listening. With the advent of the COVID lockdown, our community nearly ceased to exist. When restrictions lifted in Arizona, we saw an opportunity.

What started as intimate speakeasy-style home socials, just friends dancing in living rooms, evolved into something extraordinary. During our final home event, a joke about "90's rave style" marketing with bunny stencils and a "Follow the White Rabbit" message (ala "The Matrix") sparked something real. The name stuck, and the White Rabbit Society was born.

> Community First, Always 💚

White Rabbit is about people and community, about connecting through a medium we all love. We operate on a simple philosophy: create the best social dance experience we can, and everything else follows. To that end, the White Rabbit Society Code of Conduct: - If it glows it won't say no. - This is a safe space, all are welcome. Be good to each other. - No unsolicited feedback on the dance floor.

We encourage feedback from you, our fellow bunnies. Real voices. Real input. Real effort. This isn't just a community, it's a way of life, and we're all in it together. From 24 dancers in a tiny venue to 200 at our monthly socials, we've grown because we care, and because you do too.

We celebrate what matters: connection, growth, and the joy of music and dance. Our annual Social Dance Champions aren't crowned by judges. They're chosen by you, the community, through democratic voting.

> What Makes Us Different

We believe in going far, together. Not fast, alone. This philosophy shapes everything we do:

• Modern Energy: Contemporary music, fresh vibes, and an atmosphere that welcomes everyone
• True Community: Real-time feedback here on the site, democratic voting, and genuine care for every dancer's experience
• All Levels Welcome: Whether you're stepping onto the floor for the first time or you're a seasoned pro, and no matter your dance background, you have a home at White Rabbit
• Phoenix Proud: We're building something special right here in the Sonoran Desert, and we want you to be part of it

> The Journey Continues

From speakeasy socials to Arizona's biggest monthly West Coast Swing event, White Rabbit has become more than a dance community, it's a movement. A place where the music is modern, the energy is electric, and every dancer matters.

The white rabbit led us down this path. Now we're inviting you to follow it too.

Ready to see how deep the rabbit hole goes?